
By Jon Tharp, Broker · July 15, 2026
At a Glance
Hillbilly Jam returns to the Maggie Valley Festival Grounds on Soco Road July 24-25, 2026, from 10 a.m. to 10 p.m. Admission is $10 per day, and kids 10 and under are free. The festival features live rock and country music, car and bike shows, food vendors, and appearances by the Discovery Channel Moonshiners cast, including Tickle, plus Lizard Lick Towing.
The Discovery Channel's best-known moonshiners are trading the backwoods still for a festival stage in Maggie Valley this month. Jerry Benson, Mark Ramsey, and fan favorite Tickle will meet fans on Saturday, July 25, as part of Hillbilly Jam, the annual two-day music festival held at the Maggie Valley Festival Grounds on Soco Road in Haywood County.
The festival runs July 24-25, and Maggie Valley makes it an easy trip. The town sits about 35 miles west of Asheville, roughly a 40-minute drive out I-40 to US-19, which puts it within reach for anyone in the western counties who wants live music and a little reality-TV star power in the same weekend.
View More







